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Christmas Letter


Pax Terra Christmas Letter

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Enlightened Consumerism

Enlightened Consumerism

In an era of rampant consumerism, we are too often interested in short-term, not long-term gains. All of us who live on planet Earth will benefit from protecting the ecosystem. This is the continuing mission of Pax Terra. We are committed to promoting and implementing sustainable ecotourism worldwide to ensure that future generations will find the Earth a good place to live and work.

The Magdalena Bay project is one of our most important efforts in supporting the long-term goal of creating a new form of enlightened consumerism that will benefit the ecosystem in one particular place to serve as an example of what might be done elsewhere. R. Buckminster Fuller called our planet Spaceship Earth. We are all passengers and crew. We have a stake in maintaining our ship and keeping it in good repair.

The gray whale is a creature that that can be the focus of a new effort to create an ecotourism industry that will allow residents of Baja’s coastal area to do well by doing good. The region’s ecosystem will be preserved and all of us will benefit.

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The Promise of Ecotourism

The Promise of Ecotourism

Save the Whales Again may be an international battle cry, but the movement to save the gray whales that migrate to Mexico is practical and urgent. Their yearly journeys to the coast of Baja California, once thought to have been made safe, are becoming dangerous once more, despite the gray whales recent (1995) status as unendangered. The situation puts the whales at risk again because not enough has been done over the past 15 years to ensure their future. If your list of one of the things to do before you die includes to visit Mexico and see the gray whales frolic in Magdalena Bay, you can help support sustainable tourism, as well as the region’s quality of life by supporting Pax Terra’s plan to create a sustainable tourism initiative for Baja. We can become a primary source for ecotourism information and encourage visitors from around the world to come to the lagoon complex off the coast of Mexico. This will provide an alternative means of livelihood for fishermen and others whose work may make the region inhospitable to the gray whale. The quality of life for those who live near the Baja cost—and ours—will be significantly enhanced by the growth of a sustainable ecotourism industry.

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